Poster Design · Event
Super Concert
Super Concert 2025 · 2025
K-Pop
Festival
2025
Live Event
8+
Deliverables
2025
Year
The Challenge
Super Concert 2025 brought two of K-pop's biggest names — Taeyang and Ailee — to Ulaanbaatar for one of the largest live music events in Mongolian history. The design challenge was to create promotional materials that matched the spectacle of the event itself: visually explosive enough to stop someone mid-scroll on social media, yet refined enough to serve as a premium collectible poster for fans.
Our Solution
We developed a poster-centric design language built on high-contrast photography, kinetic typography, and a magenta-to-dark gradient system that evokes stage lighting. The layout hierarchy guides the eye from artist names down to essential event information without ever feeling cluttered. The visual system expanded into social assets, story formats, and outdoor advertising placements — creating a unified campaign that generated excitement across every channel leading up to the event.
Deliverables
Our Process
Discovery
Deep-dive into the brand, its audience, and the competitive landscape to establish a solid strategic foundation before a single pixel is placed.
Strategy
Positioning, messaging architecture, and creative direction — every design decision is aligned to a clear business goal.
Design
Iterative visual development from rough concepts to refined, production-ready assets, refined through feedback loops.
Delivery
Full handoff with brand guidelines, source files, and onboarding support so your team can execute consistently from day one.
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